McDonald's is the largest and the most famous fast food chain. More than 23000 restaurants in more than 100 countries, the global market potential is huge.
Golden arches of McDonald's "M" is the strongest and most easy identification of the mark. Simple M and traditional red and yellow color has become the most famous business characteristics in the world. Golden arches logo is made up of Jim schindler in 1962 looks like new arciform signs, both sides of the restaurant. He combined two golden arches together, forming a famous' hardy jose now recognize that all over the world. This mark is not only a "M" for McDonald's. They call for golden arches mark first, input idea, have a McDonald's franchise is like a gold mine. Secondly, arch symbolizes a place under the hidden, and escaped. Protection "golden arch" is a should have their own "breakthrough". In addition to Coca-Cola and Nike logo, signs of McDonald's has been more widely symbol capitalism or globalization, because they are the most famous American company in the world of large scale
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