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e-business Innovation, the discussion and analysis of net work related with catering business

abstract:

To the people foodstuff is all-important.catering business
has been flourishing.with the quick development of the society,time is becoming more and more important ,together with the Penetration rate of network's popularity,comparing with to the complicated thing to look for right place to eat,book meal on the internet is becoming more and more popular,escepial for the white-collar and upper income level with high quality life.as the supply-buy system's high-cost,
and the old marketing idea,togeth with the insufficient konw to the consumer's need, it has great meaning to extend net-marketing versus widening traditional management model ,and improve
competitiveness.

key words: catering business,network marketing,sales model,culture feature.